Talent Management: Attraction and Retention

It’s a given that attraction and retention of talent is critical to the success of every organisation. Talent Management is more than just finding and keeping talented people. It’s finding and keeping people who fit with and contribute to your particular organisation’s culture and business goals—people whose values are aligned with your company’s values so that they are motivated to deliver discretionary performance in the organisation.

Talent and Culture are Intrinsically Linked

Over the course of employment with an organisation, every employee progresses through five discrete stages of the “Employee Life Cycle” (Fig. 1). When everything is working, an employee moves sequentially through the five stages, taking on leadership in the process. The ideal scenario is when talented employees move through additional iterations of stages 3 through 5 over the course of their careers, growing and taking on even more responsibility and leadership over time.

FIGURE 1

All too often, though, the trajectory is broken. Good employees leave—they can find new jobs tomorrow—and the remaining, dissatisfied employees become disengaged. They don’t trust leadership, and don’t give discretionary performance. Plus, the sudden functional gap resulting from an unfilled role may cause problems—delays in company processes, for example, or disturbances in client relationships. Ultimately, bottom line performance suffers.

How to Keep the Employee Life Cycle from Breaking

In our experience, the loss of talented people, or the failure to attract the right people in the first place, is often related to a lack of coordination between Talent Management and Culture Management. The following three steps can help avoid the loss of good talent.

1. Avoid poor fit in the first place

Assessing a candidate’s fit is not merely a matter of evaluating skills. It’s also crucial to assess the prospective employee’s goals, values and motivational drivers, then compare them with your organisation’s needs, goals, values and performance incentives (formal and informal), i.e. the culture.

2. Match reality to promises

Words on a wall do not Core Values make! To be meaningful, values must be reflected in consistent, conscious management actions and behaviours. Then they get echoed throughout the organisation so that a well-defined, distinctive corporate culture grows and is lived out consistently. When it is, it makes a major difference in the lives of the people as well as a clear, quantitative difference in your financial performance. Denison expertise in helping guide Cultural Transformation is a key resource for matching reality to promises.

3. Maintaining the good fit by managing it effectively

Even when you and an employee are a good fit, you can still get in trouble if you don’t structure your Talent Management processes to actually produce the desired organisational results.

Each phase of the Employee Life Cycle involves distinct processes and challenges, for both employee and employer. Some are traditionally addressed by Human Resources (HR), others by disciplines such as Organisational Development (OD), Performance Management (PM), Human Capital Management (HCM), or Learning Development (LD). These teams and processes must not work in isolation! Employees inevitably experience a loss of momentum when Talent Management is fragmented across departments and disciplines.

Aim first

You must know what it is that you and your organisation are after. Identify core values and specific, measurable business goals. Denison has helped hundreds of companies clarify their corporate goals and values, drilling down to discover and articulate what they really want to accomplish and why.

Assess your culture

You must determine how well your corporate culture is poised to meet those goals and support those values. Having a reference point to compare with other businesses is critical. Denison’s expertise can be important here. We use the Denison Organisational Culture Survey (DOCS) with management and key staff to evaluate your organisation’s strengths in 12 key areas that are statistically associated with strong, bottom line business performance. The scores are ranked as percentiles against the results at over 1,000 other companies globally. The resulting descriptor of your culture will determine what needs to happen with Talent Management over the course of the Employee Life Cycle.

Assess your employees

You must know what your employees and prospective employees want, and what their strengths and weaknesses are. Without this knowledge, you cannot effectively guide them throughout their Employee Life Cycle in ways that benefit both them and your organisation. Too often, companies use assessments before hiring—especially for higher levels—then ignore the resulting data when it comes to onboarding and employee development. In the same way, promotion decisions are often not integrated with performance management. Which assessments to use depends on their purpose, such as assessing a prospective employee prior to hiring, and assessing a current staff for development or promotion.

Caring for the Individual

When your system is aligned and leaders are motivated to live out a retention mindset, then you can effectively address the needs of individuals. In Fig. 2, you will see ways you can address the key cultural drivers identified in the Denison Model—Mission, Adaptability, Consistency and Involvement—during each phase of the Employee Life Cycle. To build and maintain a high performance organisation with engaged, motivated employee s, these actions eventually need to become part of your standard operating procedure and identified as part of “The Way We Do Things Around Here.”

FIGURE 2

Contact us if you would like support in aligning your Talent Management and Culture.

 

 

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As a CEO of a private equity firm, you know that firms with a strong, vibrant culture perform better in a highly competitive marketplace. Denison can work with you to build an effective culture in all of your portfolio firms. Our assessment tools enable you to capture a clear picture of the current cultural state of your organization. Our consulting expertise supports you in making the changes necessary to achieve superior financial performance. It is about how you work as a team, how your policies meet practice within the culture of the organization, and even how performance aligns with your investment criteria.
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Financial Services
In the financial sector, you are active in a wide variety of client environments that need to support both accountability and the highest ethical standards. The trust that your customers place in your organization is dependent upon the culture that your employees exhibit every day.

You need to have a clear understanding of how your culture and the people in your organization function amidst the complexities of the current financial institutional marketplace. The Denison Model can provide you with that clarity. From brokerage firms to retail banking to institutional banking to insurance, Denison has specific, measurable benchmarks that identify both the strengths and weaknesses of your organization. With this baseline diagnostic, our consulting team can support you to put into place action plans that help sustain your high standards and see improvement in your financial performance.
Manufacturing
The manufacturing environment is constantly being tasked with improvements in both quality and delivery while also having to maintain the highest levels of safety. The Denison Model equips you with the tools to reach anyone, from the senior leadership team to the shop floor, in a globally networked manufacturing environment to build a culture oriented towards continuous improvement in these critical mission areas.

Through our consultancy services, we work with a broad cross-section of your technical and operational staff to align them around the goal of producing the highest quality products in the world—both on time and on budget.
Healthcare
Within the healthcare market, high performance is measured primarily in patient outcomes. The marriage of the institution with doctors, support staff, and operational teams is key to achieving the best patient outcomes. Denison works with you to achieve these outcomes by building a culture that is attuned to the unique ecosystem of support that patients require.

Our organizational culture assessment based on the Denison Model is a proven approach that has supported healthcare providers with actionable feedback for decades. The assessment identifies successes and clarifies challenges that you may be facing by comparing your data against the four core drivers of cultural high performance. Then, our consulting team is able to support you in addressing these challenges with action plans tailored to your inclusive and diverse environment.
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The management of culture in an organization whose members are always on the move.
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At Denison, we understand that student success is the goal of every educational organization. Our consulting expertise and diagnostic tools will allow your team to better understand, articulate, and implement your mission.

You will gain a collective understanding of your organization’s strengths, weaknesses, and challenges benchmarked against other peer institutions, all targeted toward providing students with the best learning environment. Then, through Action Planning, we will work with you to improve your academic and operational excellence to support the diverse student learning environment of higher education, K-12 schools, and related associations.
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As a retailer, you know that culture drives the customer experience of your organization. The hospitality, support, and the follow-up lived out by your staff help make the difference in each consumer interaction. It is that experience that really drives what your organizational behavior should be.

Denison allows you to understand how your organization can support each customer's experiences. We provide you with data that helps you understand your organization right from each customer’s entry all the way to checkout. We also provide sustainable support programs that enable you to address your challenges, allowing you to attract new customers, retain loyal brand customers, and ensure superior financial performance.
Restaurants
Smart restaurant owners know that their patrons’ experiences are driven by the culture of their organizations. The hospitality, support, and follow-up lived out by their culinary and wait staff help make the difference in each dish that is served. They know that it is each patron’s needs and expectations that really drive what what a team’s behavior should be on the floor.

Denison allows you to understand how your organization is positioned to support each patron’s experience. We provide you with benchmarked data from across the food industry to help you understand your organization right from each patron’s entry to the final after-dinner mint. We also provide sustainable support programs that enable you to address your challenges, allowing you to attract new customers, retain loyal brand customers, and ensure superior financial performance.
Government
To achieve high performance in a government initiative, one requires a different understanding of the metrics of success. Therefore, the advancement of the mission is measured instead of the typical KPIs or financial results of a business, such as sales growth or ROI.

For example, Denison supports both military men and women in action through our work with the Defense Logistics Agency (DLA). We provide a core culture assessment and an improvement program that helps this department maintain a strong culture to fulfill their mission, addressing everything needed to support men and women in combat through readiness preparation.
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Technology
Because of the ever-changing pace of the introduction of new technologies and the shortening of the technology life-cycle, exhibiting adaptability in your organization’s culture is critical. These factors drive both the need to recoup costs and the need to show profit more quickly. Therefore, being able to seamlessly change business models to drive market expansion, product acceptance, and superior performance is absolutely critical in this high-potential return but volatile market. Talent is also at a premium.

Based on diagnostics structured through the Denison Model, our consultancy team can help you build a culture in which all stakeholders understand who the organization is and who will fit the organization the best. With this alignment, you can gain a competitive edge in both attracting and retaining the engineers, researchers, and innovators needed to lead any market-changing innovation.
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Whether you deal with business travelers, tourists, or products in the supply chain, safety and schedule reliability are two of the key deliverables in this industry. For decades, Denison has worked with leaders from the transportation industry, helping to transform organizations in the face of changing markets and technologies to ensure consumer safety, satisfaction, and bottom-line business success.

When you bring Denison on board, our experienced consultants help you make decisions and plans based on data benchmarked against the global industry. As a result, we put your organization on the path to high performance, with measurable benefits right to your bottom line.
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Builds Team Orientation
Self-Directed Learning:
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The individual manager places value on employees working cooperatively toward common goals and often relies on team effort to get work done. S/he helps establish a sense of mutual accountability for the accomplishment of goals.

Learning On-The-Job:
Social Learning:
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Denison allows you to understand how your organization is positioned to support each patron’s experience. We provide you with benchmarked data from across the food industry to help you understand your organization right from each patron’s entry to the final after-dinner mint.
Walking the Walk: 3 Ways to Ensure a Team-Oriented Business Culture Test Link: Google Test Link: Google
Defines Strategic Direction & Intent
Smart restaurant owners know that their patrons’ experiences are driven by the culture of their organizations. The hospitality, support, and follow-up lived out by their culinary and wait staff help make the difference in each dish that is served. They know that it is each patron’s needs and expectations that really drive what what a team’s behavior should be on the floor.

Denison allows you to understand how your organization is positioned to support each patron’s experience. We provide you with benchmarked data from across the food industry to help you understand your organization right from each patron’s entry to the final after-dinner mint. We also provide sustainable support programs that enable you to address your challenges, allowing you to attract new customers, retain loyal brand customers, and ensure superior financial performance.
Defines Goals & Objectives
Smart restaurant owners know that their patrons’ experiences are driven by the culture of their organizations. The hospitality, support, and follow-up lived out by their culinary and wait staff help make the difference in each dish that is served. They know that it is each patron’s needs and expectations that really drive what what a team’s behavior should be on the floor.

Denison allows you to understand how your organization is positioned to support each patron’s experience. We provide you with benchmarked data from across the food industry to help you understand your organization right from each patron’s entry to the final after-dinner mint. We also provide sustainable support programs that enable you to address your challenges, allowing you to attract new customers, retain loyal brand customers, and ensure superior financial performance.
Defines Core Values
Smart restaurant owners know that their patrons’ experiences are driven by the culture of their organizations. The hospitality, support, and follow-up lived out by their culinary and wait staff help make the difference in each dish that is served. They know that it is each patron’s needs and expectations that really drive what what a team’s behavior should be on the floor.

Denison allows you to understand how your organization is positioned to support each patron’s experience. We provide you with benchmarked data from across the food industry to help you understand your organization right from each patron’s entry to the final after-dinner mint. We also provide sustainable support programs that enable you to address your challenges, allowing you to attract new customers, retain loyal brand customers, and ensure superior financial performance.
Works to Reach Agreement
Smart restaurant owners know that their patrons’ experiences are driven by the culture of their organizations. The hospitality, support, and follow-up lived out by their culinary and wait staff help make the difference in each dish that is served. They know that it is each patron’s needs and expectations that really drive what what a team’s behavior should be on the floor.

Denison allows you to understand how your organization is positioned to support each patron’s experience. We provide you with benchmarked data from across the food industry to help you understand your organization right from each patron’s entry to the final after-dinner mint. We also provide sustainable support programs that enable you to address your challenges, allowing you to attract new customers, retain loyal brand customers, and ensure superior financial performance.
Manages Coordination & Integration
Smart restaurant owners know that their patrons’ experiences are driven by the culture of their organizations. The hospitality, support, and follow-up lived out by their culinary and wait staff help make the difference in each dish that is served. They know that it is each patron’s needs and expectations that really drive what what a team’s behavior should be on the floor.

Denison allows you to understand how your organization is positioned to support each patron’s experience. We provide you with benchmarked data from across the food industry to help you understand your organization right from each patron’s entry to the final after-dinner mint. We also provide sustainable support programs that enable you to address your challenges, allowing you to attract new customers, retain loyal brand customers, and ensure superior financial performance.
Empowers People
Smart restaurant owners know that their patrons’ experiences are driven by the culture of their organizations. The hospitality, support, and follow-up lived out by their culinary and wait staff help make the difference in each dish that is served. They know that it is each patron’s needs and expectations that really drive what what a team’s behavior should be on the floor.

Denison allows you to understand how your organization is positioned to support each patron’s experience. We provide you with benchmarked data from across the food industry to help you understand your organization right from each patron’s entry to the final after-dinner mint. We also provide sustainable support programs that enable you to address your challenges, allowing you to attract new customers, retain loyal brand customers, and ensure superior financial performance.
Develops Organizational Capability
Smart restaurant owners know that their patrons’ experiences are driven by the culture of their organizations. The hospitality, support, and follow-up lived out by their culinary and wait staff help make the difference in each dish that is served. They know that it is each patron’s needs and expectations that really drive what what a team’s behavior should be on the floor.

Denison allows you to understand how your organization is positioned to support each patron’s experience. We provide you with benchmarked data from across the food industry to help you understand your organization right from each patron’s entry to the final after-dinner mint. We also provide sustainable support programs that enable you to address your challenges, allowing you to attract new customers, retain loyal brand customers, and ensure superior financial performance.
Creates Change
Smart restaurant owners know that their patrons’ experiences are driven by the culture of their organizations. The hospitality, support, and follow-up lived out by their culinary and wait staff help make the difference in each dish that is served. They know that it is each patron’s needs and expectations that really drive what what a team’s behavior should be on the floor.

Denison allows you to understand how your organization is positioned to support each patron’s experience. We provide you with benchmarked data from across the food industry to help you understand your organization right from each patron’s entry to the final after-dinner mint. We also provide sustainable support programs that enable you to address your challenges, allowing you to attract new customers, retain loyal brand customers, and ensure superior financial performance.
Emphasizes Customer Focus
Smart restaurant owners know that their patrons’ experiences are driven by the culture of their organizations. The hospitality, support, and follow-up lived out by their culinary and wait staff help make the difference in each dish that is served. They know that it is each patron’s needs and expectations that really drive what what a team’s behavior should be on the floor.

Denison allows you to understand how your organization is positioned to support each patron’s experience. We provide you with benchmarked data from across the food industry to help you understand your organization right from each patron’s entry to the final after-dinner mint. We also provide sustainable support programs that enable you to address your challenges, allowing you to attract new customers, retain loyal brand customers, and ensure superior financial performance.
Promotes Organizational Learning
Smart restaurant owners know that their patrons’ experiences are driven by the culture of their organizations. The hospitality, support, and follow-up lived out by their culinary and wait staff help make the difference in each dish that is served. They know that it is each patron’s needs and expectations that really drive what what a team’s behavior should be on the floor.

Denison allows you to understand how your organization is positioned to support each patron’s experience. We provide you with benchmarked data from across the food industry to help you understand your organization right from each patron’s entry to the final after-dinner mint. We also provide sustainable support programs that enable you to address your challenges, allowing you to attract new customers, retain loyal brand customers, and ensure superior financial performance.
Creates Shared Vision
Smart restaurant owners know that their patrons’ experiences are driven by the culture of their organizations. The hospitality, support, and follow-up lived out by their culinary and wait staff help make the difference in each dish that is served. They know that it is each patron’s needs and expectations that really drive what what a team’s behavior should be on the floor.

Denison allows you to understand how your organization is positioned to support each patron’s experience. We provide you with benchmarked data from across the food industry to help you understand your organization right from each patron’s entry to the final after-dinner mint. We also provide sustainable support programs that enable you to address your challenges, allowing you to attract new customers, retain loyal brand customers, and ensure superior financial performance.