With all the resources invested in building engagement, why haven’t the numbers gone up?

Engagement has been a hot-button issue for organizations hoping to improve the connection AND output of their workforce. However, a number of studies in the last year show that, in spite of the high focus on engagement, the overall statistics measuring engagement among the American workforce hasn’t shifted from where it was a decade ago. Given the significant investment in building engagement, why isn’t it paying off?

The answer may lie in the what is known as the psychological contract. In 1960, Chris Argyris described this contract as the unwritten agreement between employer and employee. The psychological contract said that, as long as employees come in and work hard, the employer will take care of them. Or, in other words: if you’re loyal to us, we’re loyal to you.

However, in the late 80’s and early 90’s, organizations started to talk about “re-engineering” and “right-sizing,” processes intended to help streamline operations and create more efficiency. Intended or not, the fallout was that many organizations launched massive layoffs. Organizations broke the psychological contract. In doing so, they changed the way employees viewed their loyalty to the company.

The consequences of breaking the psychological contract.

With the psychological contract broken, it should come as no surprise that by the mid-90’s, organizations began talking about how they could go beyond “satisfaction” and strive for “engagement.” But without the psychological contract in place, what would inspire people to become passionate enough about the organization to go above and beyond in support of it?

This has proven to be a difficult problem to solve, and unfortunately, efforts to do so often backfire. Without any obvious incentive, efforts to increase engagement read simply as a call for greater discretionary effort from employees to pick up the slack now that there are fewer people to do the work.

In large part it is true. Many employers view engagement as a one-way street – just another way to get more out of an employee. Even though they have broken their end of the psychological contract, they still expect the employee to maintain their side of the bargain. This is a one-sided way of looking at the relationship, and is particularly likely to backfire with the Millennial generation, who never grew up with the psychological contract.

Crafting a new psychological contract.

Millennials have gained a reputation for being “entitled” or disloyal because they tend to view work as moving from one “gig” to the next. However, this is the logical response to the broken psychological contract, and a lesson they may have learned well from earlier generations.

While Boomers were largely caught off guard by the disappearance of the loyalty contract and Gen X had to scramble to work out an appropriate response, Millennials have had an opportunity to ‘start fresh’ regarding the employee/employer relationship. And the lesson they have learned from their predecessors is to think about their own career first and create as many options as possible, because they can’t count on one employer to be there for the rest of their life.

Accordingly, now that loyalty and longevity have been replaced, employers need a new psychological contract. If we could describe the new contract as it appears to exist in today’s workforce, it would look like this:

As an employer, I will invest in you, give you new projects and opportunities to grow professionally, and in response you will give me the best of your abilities for the duration of your time with our company.

This means changing the viewpoint of the employer toward the employee. Notably, this is much more of a “lease vs. buy” mentality. It means that the question employers need to ask their employees is not, “What do I need to do to get more out of you?” but rather, “How can our organization continue to represent the best opportunity for you?”

Now that long-term commitment is off the table, employers need something new to offer in order to inspire and engage their workforce. As things stand, the millennial generation seems willing to trade stability for opportunity. It is not a violation of trust; it is the only world that generation has known.

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coworkers standing next to each other looking at fils, phones, and tabletsBusiness employees greeting each other in a conference hall: Culture change in global organizations.
Private Equity
As a CEO of a private equity firm, you know that firms with a strong, vibrant culture perform better in a highly competitive marketplace. Denison can work with you to build an effective culture in all of your portfolio firms. Our assessment tools enable you to capture a clear picture of the current cultural state of your organization. Our consulting expertise supports you in making the changes necessary to achieve superior financial performance. It is about how you work as a team, how your policies meet practice within the culture of the organization, and even how performance aligns with your investment criteria.
  • Deliver a consistent assessment of your portfolio companies
  • Give you an unambiguous picture of the culture of your organization
  • Provides a disciplined process and measureable action plan for
  • Offers hands-on strategic consulting to address gaps and affirm best
practices currently being employed by your portfolio companies
improvement
Our approach:
Financial Services
In the financial sector, you are active in a wide variety of client environments that need to support both accountability and the highest ethical standards. The trust that your customers place in your organization is dependent upon the culture that your employees exhibit every day.

You need to have a clear understanding of how your culture and the people in your organization function amidst the complexities of the current financial institutional marketplace. The Denison Model can provide you with that clarity. From brokerage firms to retail banking to institutional banking to insurance, Denison has specific, measurable benchmarks that identify both the strengths and weaknesses of your organization. With this baseline diagnostic, our consulting team can support you to put into place action plans that help sustain your high standards and see improvement in your financial performance.
Manufacturing
The manufacturing environment is constantly being tasked with improvements in both quality and delivery while also having to maintain the highest levels of safety. The Denison Model equips you with the tools to reach anyone, from the senior leadership team to the shop floor, in a globally networked manufacturing environment to build a culture oriented towards continuous improvement in these critical mission areas.

Through our consultancy services, we work with a broad cross-section of your technical and operational staff to align them around the goal of producing the highest quality products in the world—both on time and on budget.
Healthcare
Within the healthcare market, high performance is measured primarily in patient outcomes. The marriage of the institution with doctors, support staff, and operational teams is key to achieving the best patient outcomes. Denison works with you to achieve these outcomes by building a culture that is attuned to the unique ecosystem of support that patients require.

Our organizational culture assessment based on the Denison Model is a proven approach that has supported healthcare providers with actionable feedback for decades. The assessment identifies successes and clarifies challenges that you may be facing by comparing your data against the four core drivers of cultural high performance. Then, our consulting team is able to support you in addressing these challenges with action plans tailored to your inclusive and diverse environment.
Case Study
The management of culture in an organization whose members are always on the move.
Education
At Denison, we understand that student success is the goal of every educational organization. Our consulting expertise and diagnostic tools will allow your team to better understand, articulate, and implement your mission.

You will gain a collective understanding of your organization’s strengths, weaknesses, and challenges benchmarked against other peer institutions, all targeted toward providing students with the best learning environment. Then, through Action Planning, we will work with you to improve your academic and operational excellence to support the diverse student learning environment of higher education, K-12 schools, and related associations.
Retail
As a retailer, you know that culture drives the customer experience of your organization. The hospitality, support, and the follow-up lived out by your staff help make the difference in each consumer interaction. It is that experience that really drives what your organizational behavior should be.

Denison allows you to understand how your organization can support each customer's experiences. We provide you with data that helps you understand your organization right from each customer’s entry all the way to checkout. We also provide sustainable support programs that enable you to address your challenges, allowing you to attract new customers, retain loyal brand customers, and ensure superior financial performance.
Restaurants
Smart restaurant owners know that their patrons’ experiences are driven by the culture of their organizations. The hospitality, support, and follow-up lived out by their culinary and wait staff help make the difference in each dish that is served. They know that it is each patron’s needs and expectations that really drive what what a team’s behavior should be on the floor.

Denison allows you to understand how your organization is positioned to support each patron’s experience. We provide you with benchmarked data from across the food industry to help you understand your organization right from each patron’s entry to the final after-dinner mint. We also provide sustainable support programs that enable you to address your challenges, allowing you to attract new customers, retain loyal brand customers, and ensure superior financial performance.
Government
To achieve high performance in a government initiative, one requires a different understanding of the metrics of success. Therefore, the advancement of the mission is measured instead of the typical KPIs or financial results of a business, such as sales growth or ROI.

For example, Denison supports both military men and women in action through our work with the Defense Logistics Agency (DLA). We provide a core culture assessment and an improvement program that helps this department maintain a strong culture to fulfill their mission, addressing everything needed to support men and women in combat through readiness preparation.
Case Study
A transformation that didn’t require thousands of dollars, but a new way of interacting.
Technology
Because of the ever-changing pace of the introduction of new technologies and the shortening of the technology life-cycle, exhibiting adaptability in your organization’s culture is critical. These factors drive both the need to recoup costs and the need to show profit more quickly. Therefore, being able to seamlessly change business models to drive market expansion, product acceptance, and superior performance is absolutely critical in this high-potential return but volatile market. Talent is also at a premium.

Based on diagnostics structured through the Denison Model, our consultancy team can help you build a culture in which all stakeholders understand who the organization is and who will fit the organization the best. With this alignment, you can gain a competitive edge in both attracting and retaining the engineers, researchers, and innovators needed to lead any market-changing innovation.
Transportation
Whether you deal with business travelers, tourists, or products in the supply chain, safety and schedule reliability are two of the key deliverables in this industry. For decades, Denison has worked with leaders from the transportation industry, helping to transform organizations in the face of changing markets and technologies to ensure consumer safety, satisfaction, and bottom-line business success.

When you bring Denison on board, our experienced consultants help you make decisions and plans based on data benchmarked against the global industry. As a result, we put your organization on the path to high performance, with measurable benefits right to your bottom line.
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Builds Team Orientation
Self-Directed Learning:
We provide you with recommended books, articles and blogs that INSERT TEXT HERE APOEICNWPEOICNWPOINPEW OINPOWIEJFPWOEIFJPWOEIFJPO WIEJ PWEOFIJWPOEIFJWPOPSF WEPOIJFPAOIEJFWPOPWIWIJ.
The individual manager places value on employees working cooperatively toward common goals and often relies on team effort to get work done. S/he helps establish a sense of mutual accountability for the accomplishment of goals.

Learning On-The-Job:
Social Learning:
Denison allows you to understand how your organization is positioned to support each patron’s experience. We provide you with benchmarked data from across the food industry to help you understand your organization right from each patron’s entry to the final after-dinner mint.j;jwoeifjwoe woifj woefij wpoiefj woepfij wpoeifjw epofi opwiejf wopei wpoiejf wopeifj pwoiejf woefij woefij wopeifj nfoifwjpoefijwpoefihpofewh poweif wpoefih epofiwh efwpoihwfe wpoefih weofihwe fpoweifh wpofih
Denison allows you to understand how your organization is positioned to support each patron’s experience. We provide you with benchmarked data from across the food industry to help you understand your organization right from each patron’s entry to the final after-dinner mint.
Walking the Walk: 3 Ways to Ensure a Team-Oriented Business Culture Test Link: Google Test Link: Google
Defines Strategic Direction & Intent
Smart restaurant owners know that their patrons’ experiences are driven by the culture of their organizations. The hospitality, support, and follow-up lived out by their culinary and wait staff help make the difference in each dish that is served. They know that it is each patron’s needs and expectations that really drive what what a team’s behavior should be on the floor.

Denison allows you to understand how your organization is positioned to support each patron’s experience. We provide you with benchmarked data from across the food industry to help you understand your organization right from each patron’s entry to the final after-dinner mint. We also provide sustainable support programs that enable you to address your challenges, allowing you to attract new customers, retain loyal brand customers, and ensure superior financial performance.
Defines Goals & Objectives
Smart restaurant owners know that their patrons’ experiences are driven by the culture of their organizations. The hospitality, support, and follow-up lived out by their culinary and wait staff help make the difference in each dish that is served. They know that it is each patron’s needs and expectations that really drive what what a team’s behavior should be on the floor.

Denison allows you to understand how your organization is positioned to support each patron’s experience. We provide you with benchmarked data from across the food industry to help you understand your organization right from each patron’s entry to the final after-dinner mint. We also provide sustainable support programs that enable you to address your challenges, allowing you to attract new customers, retain loyal brand customers, and ensure superior financial performance.
Defines Core Values
Smart restaurant owners know that their patrons’ experiences are driven by the culture of their organizations. The hospitality, support, and follow-up lived out by their culinary and wait staff help make the difference in each dish that is served. They know that it is each patron’s needs and expectations that really drive what what a team’s behavior should be on the floor.

Denison allows you to understand how your organization is positioned to support each patron’s experience. We provide you with benchmarked data from across the food industry to help you understand your organization right from each patron’s entry to the final after-dinner mint. We also provide sustainable support programs that enable you to address your challenges, allowing you to attract new customers, retain loyal brand customers, and ensure superior financial performance.
Works to Reach Agreement
Smart restaurant owners know that their patrons’ experiences are driven by the culture of their organizations. The hospitality, support, and follow-up lived out by their culinary and wait staff help make the difference in each dish that is served. They know that it is each patron’s needs and expectations that really drive what what a team’s behavior should be on the floor.

Denison allows you to understand how your organization is positioned to support each patron’s experience. We provide you with benchmarked data from across the food industry to help you understand your organization right from each patron’s entry to the final after-dinner mint. We also provide sustainable support programs that enable you to address your challenges, allowing you to attract new customers, retain loyal brand customers, and ensure superior financial performance.
Manages Coordination & Integration
Smart restaurant owners know that their patrons’ experiences are driven by the culture of their organizations. The hospitality, support, and follow-up lived out by their culinary and wait staff help make the difference in each dish that is served. They know that it is each patron’s needs and expectations that really drive what what a team’s behavior should be on the floor.

Denison allows you to understand how your organization is positioned to support each patron’s experience. We provide you with benchmarked data from across the food industry to help you understand your organization right from each patron’s entry to the final after-dinner mint. We also provide sustainable support programs that enable you to address your challenges, allowing you to attract new customers, retain loyal brand customers, and ensure superior financial performance.
Develops Organizational Capability
Smart restaurant owners know that their patrons’ experiences are driven by the culture of their organizations. The hospitality, support, and follow-up lived out by their culinary and wait staff help make the difference in each dish that is served. They know that it is each patron’s needs and expectations that really drive what what a team’s behavior should be on the floor.

Denison allows you to understand how your organization is positioned to support each patron’s experience. We provide you with benchmarked data from across the food industry to help you understand your organization right from each patron’s entry to the final after-dinner mint. We also provide sustainable support programs that enable you to address your challenges, allowing you to attract new customers, retain loyal brand customers, and ensure superior financial performance.
Creates Change
Smart restaurant owners know that their patrons’ experiences are driven by the culture of their organizations. The hospitality, support, and follow-up lived out by their culinary and wait staff help make the difference in each dish that is served. They know that it is each patron’s needs and expectations that really drive what what a team’s behavior should be on the floor.

Denison allows you to understand how your organization is positioned to support each patron’s experience. We provide you with benchmarked data from across the food industry to help you understand your organization right from each patron’s entry to the final after-dinner mint. We also provide sustainable support programs that enable you to address your challenges, allowing you to attract new customers, retain loyal brand customers, and ensure superior financial performance.
Emphasizes Customer Focus
Smart restaurant owners know that their patrons’ experiences are driven by the culture of their organizations. The hospitality, support, and follow-up lived out by their culinary and wait staff help make the difference in each dish that is served. They know that it is each patron’s needs and expectations that really drive what what a team’s behavior should be on the floor.

Denison allows you to understand how your organization is positioned to support each patron’s experience. We provide you with benchmarked data from across the food industry to help you understand your organization right from each patron’s entry to the final after-dinner mint. We also provide sustainable support programs that enable you to address your challenges, allowing you to attract new customers, retain loyal brand customers, and ensure superior financial performance.
Promotes Organizational Learning
Smart restaurant owners know that their patrons’ experiences are driven by the culture of their organizations. The hospitality, support, and follow-up lived out by their culinary and wait staff help make the difference in each dish that is served. They know that it is each patron’s needs and expectations that really drive what what a team’s behavior should be on the floor.

Denison allows you to understand how your organization is positioned to support each patron’s experience. We provide you with benchmarked data from across the food industry to help you understand your organization right from each patron’s entry to the final after-dinner mint. We also provide sustainable support programs that enable you to address your challenges, allowing you to attract new customers, retain loyal brand customers, and ensure superior financial performance.
Creates Shared Vision
Smart restaurant owners know that their patrons’ experiences are driven by the culture of their organizations. The hospitality, support, and follow-up lived out by their culinary and wait staff help make the difference in each dish that is served. They know that it is each patron’s needs and expectations that really drive what what a team’s behavior should be on the floor.

Denison allows you to understand how your organization is positioned to support each patron’s experience. We provide you with benchmarked data from across the food industry to help you understand your organization right from each patron’s entry to the final after-dinner mint. We also provide sustainable support programs that enable you to address your challenges, allowing you to attract new customers, retain loyal brand customers, and ensure superior financial performance.
Empowers People
The individual helps to create an environment where individuals have authority, initiative, and ability to manage their own work. The individual has a sense of ownership and responsibility for the organization.

Self-Directed Learning (Books | Articles | Blogs):
Learning On-The-Job:
Social Learning:
Practice this competency on-the-job. Ideas for what other leaders are doing to develop this competency for themselves and their teams.
Identify a suitable form of learning from others through mentoring and/or coaching.
1:1 Mentoring
Identify or ask your manager to match you with an executive mentor or a peer mentor based on your action plan focus area.
Group Mentoring
Join or create a group of 4-6 peer leaders who engage a senior mentor and meet as a group once or twice a month to discuss various topics and do structured group activities. Group mentoring combines senior and peer mentoring, as mentees learn from both the mentor and each other.
Training-Based Mentoring
Join a training program that matches you (or take the initiative to identify a mentor) with a mentor based on the specific skills taught in the training program.
Community of Learning: In-Person
Community or learning (often called “learning circles” is a great way to network and learn from peers and leaders for a common area of interest (management excellence). Join or start a group of employees who are interested in strengthening a particular competency. Identify specific topics, format (talk, panel, discussion, etc.) and meet periodically.
Community of Learning: Virtual
Similar in concept to “In Person” community of learning, except that where in person interaction is impractical or impossible due to different geographic locations. Instead, members use electronic methods such as email, instant messaging, and video conferencing. Join or start a community of learning that is virtual and build your global network and expertise.
Coaching
Identify a professional coach to help you improve, grow, and develop skills to overcome obstacles strengthen your competencies.
Create an employee group and provide the sponsorship and resources needed as they focus on solving a customer need.
Have leaders engage their employees in discussion to clarify what decisions they can make, those they can influence, and those who are beyond the scope of that employee’s responsibility.
Create a manager “learning community” that allows managers to learn from each other about best “people management” practices, including delegation and empowerment.
Have employees form a “disappearing task force” with a clear charge to understand and resolve a specific business challenge.
Recognize and reward individuals and teams that take the initiative to solve a business issue or customer problem.
Hold weekly “current affairs” meetings to provide regular updates and information to employees so that they can make more informed decisions.
Give staff the opportunity to tailor their training curriculum to fit their interests and needs.
Empower employees by giving them the ability to “stop the line” if they see a quality or safety risk.
Ask employees to provide their leader with a list of responsibilities and decisions that they believe they should own.