The Denison Model is the result of fifteen years of research by Dr. Daniel Denison, formerly of the University of Michigan Business School, and currently Professor of Organizational Development at IMD - International Institute of Management Development in Lausanne, Switzerland, on the link between organizational culture and bottom-line performance measures such as return on investment, sales growth, quality, innovation and employee satisfaction. The model is the basis for two diagnostic surveys, the Organizational Culture Survey and the Leadership Development Survey, developed by Daniel R. Denison and William S. Neale which have been used by over 5000 organizations worldwide.

The Denison model measures four critical traits of culture and leadership (mission, adaptability, involvement, and consistency). Each of these traits is further broken down into three indices (for a total of 12). Click on each section of the model to learn more about each trait and index.