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Denison Model: Mission

Mission Trait





MISSION

Defining a meaningful long-term direction for the organization.
“Do we know where we are going?”

 

What is the Mission Trait?


High Performing organizations have a Mission that tells employees why they are doing the work they do, and how the work they do each day contributes to the why.

The indices of the Mission Trait are:


Mission Trait indices

Strategic Direction and Intent

What is the 'Strategic Direction & Intent Index' of the Mission Trait?

Mission: Strategic Direction and Intent



Strategic Direction & Intent typically refers to the multi-year strategies – high priorities established to ‘operationalize’ the vision.

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Goals and Objectives

What is the 'Goals & Objectives Index' of the Mission Trait?

Mission: Goals and Objectives




Goals & Objectives are the short-term, specific goals established that help every employee see how his/her daily activities connect to the vision & the strategy.

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Vision

What is the 'Vision Index' of the Mission Trait?

Mission: Vision



Vision is the ultimate reason you are in business – your purpose - what you are ultimately trying to achieve.


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