Denison Leadership Model: Mission
MISSION
Defining a meaningful long-term direction for the
organization.
“Do we know where we are going?”
Mission
What is the Mission Trait?
The Mission defines a meaningful direction and clear priorities for the organization.
Understanding Mission
Leaders and managers impact Mission by communicating a sense of purpose for employees and defining a clear direction for his/her functional area or unit. Effective leaders are able to align the mission and goals for his/her functional area or unit to the mission and goals of the overall organization. Leaders must work with employees to translate the mission into actions that create both short and long-term focus and commitment to the organization.
The indices of the Mission Trait are:
Mission Trait Indices for Leadership
Defines Strategic Direction & Intent

The leader regularly communicates and clarifies the key strategies so that everyone can see the relationship between their work and the accomplishment of those key strategies.
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Defines Goals & Objectives

Effective leaders encourage high employee accountability in setting and accomplishing the short-term goals. Goals are set with the involvement of employees and are created in alignment with the vision and strategy of the work group and organization.
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Creates a Shared Vision

The leader helps create a shared view of a desired future state for his/her organizational unit by reminding employees ‘why’ they are being asked to do what they do. Effective leaders translate the vision into everyday activities in order to create line-of-sight for employees.
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