Business Focus

The Denison model speaks the language of business, not psychological language. This makes it easier to use and apply the information to corporate strategy and business interventions for most business professionals. For example, a company can connect the 4 traits and 12 indices to key strategic initiatives, metrics and competencies.

The surveys are framed in business terms - focusing on management and organizational practices related to culture and leadership. These fundamental practices apply to all industries - including government, education and non-profits.